UNDERFOUND - Independent fashion, grooming and culture in Altrincham
Independent designers
Small runs and one-offs
Altrincham studio
11 Oxford Road, WA14 2DY
Five star rated
Hundreds of Google reviews
Free UK delivery
Around 5 working days
Our Story
Built by the same hands that made the show.
UNDERFOUND was founded by Andy and Rhiannah after years of creative collaboration that also produced the first season of Heavy Pencil. When the show wrapped, the itch never went away, and a new idea took shape in a post-Covid world: a single space where fashion, grooming and live music could share the same room.
The doors opened on Oxford Road, Altrincham Greater Manchester in September 2022 with a clear mission: be the antidote to fast fashion. That means sustainable, low production runs, one-offs and bespoke pieces from the UK's best independent designers, alongside a tightly curated selection from Europe's most exclusive luxury houses.
"Discover music you've never heard. Fashion you've never seen. A hair experience you've never had."
Store
Independent fashion, European luxury.
A curated mix of the UK's hottest independent designers and exclusive pieces from Europe's most discerning fashion houses. Low production runs, one-offs and bespoke: an antidote to fast fashion.
Studio
A hair experience you've never had.
Led by Rhiannah's decade-deep barbering craft and the resident team. Over 10,000 haircuts delivered from the chair at 11 Oxford Road, and counting.
Stage
Grassroots, loud and alive.
Live music, pop-ups, launches and the occasional fire display on Oxford Road. A space built to champion independent artists and bring the community into the room.
5,000+
Customers served
10,000+
Haircuts delivered
2025
Business of the Year, ThisIsMCR
Sept 2022
Open in Altrincham
5,000+
Customers served
10,000+
Haircuts delivered
2025
Business of the Year, ThisIsMCR
Sept 2022
Open in Altrincham
Visit
Come find us in Altrincham.
The flagship sits on Oxford Road in Altrincham, Greater Manchester. Drop in for fashion, a haircut, an event, or just to say hello.
Opening Hours
- MondayClosed
- Tuesday9am - 6pm
- Wednesday9am - 6pm
- Thursday10am - 7pm
- Friday10am - 7pm
- Saturday8am - 5pm
- SundayClosed
Video, photo and brand-development production for Manchester brands. Over 10 years of brand representation and content creation, operating nationwide from our studio in Altrincham. The same hands behind Heavy Pencil, applied to brand films, campaigns and long-form work most studios won't take on.
0+
Creative campaigns
0+
Years of experience
0+
Brands represented
0+
Clients served
Made by the people who'd watch it themselves.
Video
TV, music videos, fashion campaigns and training content, produced by filmmakers with years of commercial experience.
Photo
A nationwide network of professional photographers across commercial, editorial and event work, including film and print.
Audio
Broadcast-quality podcast and vodcast production from our Altrincham studio, with access to singers, voice artists and writers.
Web
E-commerce and portfolio sites built on Shopify, WordPress, WIX and more, plus updates to suit any budget.
From the first showroom to the 2,000-person activation.
01
Brand representation
Decades of sales-management experience in fashion, FMCG and tech: showroom planning, buying-cycle support, and growth for your existing accounts.
02
Events & activation
Small-scale to 2,000+ delegate events. Design, manufacturing, staffing and location sourcing, all delivered for measurable ROI.
03
Design & manufacture
An in-house design team plus access to ethical, sustainable factories, built from years of experience in independent fashion production.
04
Intelligence & research
Activations, mystery shops and pop-up management nationwide. Strategy and field intel to support your most important decisions.
Have a story worth telling?
We take on a focused number of partner projects each year. If something here lines up with what you're building, get in touch.
Let's talk→Good to know
Frequently asked questions
- Where is UNDERFOUND?
- UNDERFOUND is at 11 Oxford Road, Altrincham, Greater Manchester, a few minutes from Altrincham Interchange. The barbershop, the shop floor and the studio all sit under one roof.
- Do I need to book, or can I walk in?
- Appointments are booked online at theunderfound.com and paid for at the time of booking. Walk-ins are taken when there is space, but booking ahead is the only way to guarantee a slot with the barber you want.
- Which barbershop in Altrincham has the best reviews?
- UNDERFOUND holds one of the highest Google ratings of any barbershop in Altrincham, built on hundreds of reviews from local clients.
- What does a cut cost?
- Prices depend on the service and the team member. Every price is shown in full before you confirm, and payment is taken at the point of booking.
- Can I buy a gift card?
- Yes. Digital gift cards are available online and can be spent on both hair appointments and anything in the shop.